Last updated: 15 May 2025
HARDI INTERNATIONAL A/S is committed to protecting your privacy and personal data. This privacy policy outlines how we collect, use, and protect your information in accordance with the General Data Protection Regulation (GDPR).
1. Data controller
HARDI INTERNATIONAL A/S
Herthadalvej 10
4840 Nørre Alslev, Denmark
[email protected]
+45 54 46 48 00
2. What data do we collect?
We collect and process personal data when you:
| Source / Platform | Date collected | Purpose | Legal basis |
|---|---|---|---|
| Newsletter forms (Zoho Campaigns) | Name, email, company, phone, address, country, machine interests, comments |
Marketing Communication |
Consent |
| Website forms (Zoho Forms) | Same as above | Sales contact | Legitimate interest |
| MyHARDI (app & website) | Name, email, address, phone, serial number, geolocation, IP | Product information, support, machine tracking | Contract, Consent |
| HARDI Extranet (Concrete5) | Name, email, company, position | Extranet access | Consent |
| Facebook / Instagram forms | Name, email, address, machine interests | Marketing communication | Consent |
| Google Analytics / Facebook Pixel | Browser ID, device type, location | Analytics & targeted ads | Consent |
3. Who has access to your data?
• Internal staff at HARDI INTERNATIONAL A/S
• Subsidiaries and dealers (only if relevant to your request)
• Service providers (Zoho, Digital Ocean, Google, Facebook)
Your data will not be sold or shared with unauthorised third parties.
4. Data retention
We store your personal data for as long as necessary to fulfil the purpose for which it was collected, or to comply with legal obligations.
You may request deletion of your data at any time.
5. International data transfers
Some data is processed by providers located outside the EU (e.g. Zoho, Google, Facebook). These providers are certified under the EU–U.S. Data Privacy Framework or have appropriate safeguards in place.
6. Your rights
Under GDPR, you have the right to:
• Access your personal data
• Rectify inaccuracies
• Request deletion
• Withdraw your consent
• Object to processing
• Lodge a complaint with your data protection authority
7. Security measures
We take appropriate technical and organisational measures to secure your data against loss, misuse, and unauthorised access.
8. Updates to this policy
We may update this policy from time to time. Changes will be posted on this page with a revised "Last updated" date.
Read our cookie policy here:
Cookie policy