Lars Skjoldager Sørensen joins HARDI INTERNATIONAL A/S as Chief Commercial Officer

HARDI INTERNATIONAL A/S is pleased to announce that Lars Skjoldager Sørensen will join the HARDI Group as its Chief Commercial Officer (CCO) / Vice President for Sales and Marketing.

HARDI INTERNATIONAL A/S is pleased to announce that Lars Skjoldager Sørensen will join the HARDI Group as its Chief Commercial Officer (CCO) / Vice President for Sales and Marketing.

Lars Skjoldager Sørensen is a well-known name in the industry and will bring extensive experience from his last 17 years at CNH Industrial, lately in the role of Global Leader Product Marketing. His deep knowledge of agricultural technology, sales and marketing will make him a great asset to HARDI.

At 55 years old and a Candidate in Agronomy from the University of Copenhagen, Lars is no stranger to HARDI. He worked for the company for 10 years in different roles in Product management and sales until 2007. This time, Lars will return with a solid background and wide experience in the international agricultural industry.

Hans Meulenkamp, President and CEO of HARDI states:

”I am convinced that Lars will play a central role in enhancing our commercial strengths, directing our product and marketing strategy towards the future and ensuring that we, together with our sales teams, importers and dealers, are ready to meet the competition.”

HARDI looks forward to welcoming Lars and is excited to benefit from his strong leadership and industry experience in the role of globally responsible for HARDI’s commercial strategy and activities.

HARDI INTERNATIONAL A/S

For more information, please contact:
Lars Skjoldager Sørensen
Chief Commercial Officer
Phone +4560402290
Email [email protected]