HARDI INTERNATIONAL appoints new Sales Director for Scandinavia and the UK

Nørre Alslev, March 19, 2024

HARDI INTERNATIONAL A/S, a leading global manufacturer of agricultural sprayer equipment, has appointed Lars Frederik Henningsen as the new Sales Director for Scandinavia and the UK. The appointment is a strategic step in the company's continued expansion in the Nordic markets. 

Lars Frederik Henningsen brings over 20 years of experience from the agricultural machinery industry. Most recently, he had been responsible for sales and marketing of New Holland in the Nordic countries and the Baltics at CNH Industrial A/S, and he has previously held leadership positions at Semler Group and John Deere International. 

"With the appointment of Lars Frederik Henningsen, we significantly strengthen our position in the Scandinavian and UK markets. His extensive experience and deep industry knowledge will be crucial for our continued growth," says Lars Skjoldager Sørensen, VP Sales & Marketing at HARDI INTERNATIONAL A/S.

In his new role, Lars Frederik Henningsen will focus on further developing HARDI’s market position through strengthening the dealer network and identifying new growth opportunities in the region. 
 

HARDI INTERNATIONAL A/S

For more information, please contact:
Lars Skjoldager Sørensen
Chief Commercial Officer
Phone +4560402290
Email [email protected]